Triangle Kesher, is the joint young adult arm of the Jewish Federations of Durham-Chapel Hill and Raleigh-Cary. The organization was going through a shake up to try to determine what it would be doing in the coming years. I was asked to do a new logo design for the organization, however, about 1 month after I finished the design, the Jewish Federations disbanded the organization. I am still quite proud of the logo design I constructed.

Kesher is the Hebrew word for connection and the group serves to connect young adults to one another, to the Jewish community and to Federation. To this end, I wanted to have the logo focus on the people and the organization’s goal to connect students to each other. I also wanted to capture that Triangle Kesher’s name (the triangle part) was a reference to the geographical location that the organization serviced in North Carolina. Plus the word Kesher means knot; so i wanted to capture how interconnected the community is, like a knot, in the logo.

My solution; a triangle, made of three parts. Each of the parts looks not-unlike a person with their arms out, touching the person next to them. Thus we can see a triangle, and the people. Their connections, and how they work together The tri-tonal colors are a call back to how a knot looks when braided, and how shadows and highlights hit a chord. I have also done some variations in color, and variations with the text of the organization.